Smart Focus Miniworlds
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As part of the rebrand for the personalisation marketing platform, Smart Focus, I created designs for the individual pages on the company website. One of the main projects was creating the hero illustration, which had the brief of encapsulating what the Smart Focus value proposition was in one image. This was achieved by creating a mobile “mini-world” with an illustration which was animated on the homepage.
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1) Create a visually engaging illustration.
2) Encapsulate what the company does though the design.
3) Create a theme which will work across different verticals.
4) Convey multiple scenarios and tell separate stories within a single illustration.
5) Reflect the company brand through colour and style.
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1) Customer buys something in store – data goes into SmartFocus Insights.
2) Customer browses on tablet on sofa at home – personalised email is triggered with loyalty points update.
3) Customer receives email on phone in city – location data showing them nearest store and in-stock items.
4) Customer on the bus receives push notification as they enter a city boundary showing new lines added.
5) Marketeer sees all data and reacts in real time.
Sketch development
First stage design
Initial stage of the design concept reflecting thoughts and ideas from the objectives and rationale were developed into this version of the design.
Final Design
After re-evaluating how the final concept would work on the website, the design evolved into a collapsable phone concept which would work well using a parallax scrolling.
